Social Media and Restaurants
Social media is the fastest way to spread the word about your restaurant. It’s important to have a social media presence if you want your business to survive!
4 Ways To Use Social Media In Your Restaurant
If you’re looking for an easy way to market yourself and reach your target audience – social media is the way to do it! We’ve put together this list of 4 ways to help you use social media in your restaurant to boost customer loyalty, sales, and more!
1. Behind the Scenes
People love to see behind the scenes of anything (why do you think extended editions of movies have special behind the scenes features!) Taking a few snaps of your kitchen, interview one of your chefs, bartenders, or waiters, and blogging about the influence of your food can attract customer attention.
2. Menu Recommendations
Posting new or special menu item sneak peeks has worked wonders for large chain restaurants like Starbucks and Burger King. Special limited runs of food can increase repeat customers who don’t want to miss out. Also, recommending particular regular foods on your menu can get you shares by already loyal customers and attract new customers to your restaurant.
3. Be A Part Of The Community
Is there a local college your team members went to? Are there food, music, and heritage festivals? Use social media to advertise your presence at or supporting these events! People scrolling through their feeds will notice you supporting various groups and may visit your restaurant since you are helping their cause!
4. Customer Content
This is a biggie, particularly for high volume independent restaurants. Find a hashtag that you can use just for your restaurant and put it on menus, table ads, and posters. Encourage customers to take photos and tag them with that hashtag! Not only is this a great way to see your restaurant from your customers point of view, it’s a great way to have your customers help out with your marketing as they’re only going to share what they like and think is top notch!
Foodservice Database Company offers several databases to help grow your restaurant business. We have databases for chain and high volume restaurants, as well as a database for foodservice distributors. Contact us and learn what you can do to increase your business!